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Health & beauty saw declines of -7.2%, -4.3% on Black Friday, Nov. 29, and Saturday, Nov. 30, respectively, with in-store traffic down 3.2% YoY.
December 2, 2024
By: Lianna Albrizio
Associate Editor
Health and beauty sales saw a few clouds on Black Friday. Per new data from in-store traffic analytics provider RetailNext, sales on Black Friday saw a 3.2% year-over-year (YoY) decline in in-store foot traffic. Analysts say the findings reflect broader trends of cautious spending and intentional purchasing that have defined 2024. “The early data from Black Friday weekend provides critical insight into how shoppers are navigating today’s economic environment,” said Joe Shasteen, global hea...
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